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Vice President of National Retail Sales search for 100-year-old CPG Company in Northern California

100-year-old branded dairy company in Northern California required a Vice President of National Retail Sales to support the development and execution of the retail/consumer strategy to enhance brand differentiation and increase total portfolio profitability. This individual would be responsible for applying data driven market intelligence, providing leadership to the sales, customer service & logistics teams, developing an innovative channel strategy, as well as managing product portfolio with consideration for commodity fluctuations and market volatility.

Within three months, 3P Partners identified and successfully placed a candidate with 15+ years of national CPG sales experience and an impressive record of penetrating alternative sales channels within the dairy industry.

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