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Chief Financial Officer at family-owned beverage manufacturer in Watsonville

150-year-old family-owned and vertically integrated juice company with multiple product lines based in Watsonville, California required a Chief Financial Officer to provide strategic direction and leadership for the company’s accounting, finance, IT, human resources, and risk management functions.  There was an emphasis on finding a candidate with a background in change management to lead the business through a generational transition.

3P Partners identified a candidate who started their career at large Fortune 100 CPG companies with a track record of upgrading ERP systems and better utilizing trade promotion management systems, while maintaining a strong cultural fit as they had spent the past 8 years as a CFO at a mid-sized family-owned CPG business in California.

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